At Parabellum Fitness, we believe in the power of preparation and perseverance. Founded by Coach Rich Rivera, a U.S. Army veteran, Parabellum Fitness is more than just a brand—it’s a mindset. After years of navigating the challenges of transitioning out of the military and reclaiming self-confidence, Rich built this platform to inspire others to fight for their goals, embrace growth, and overcome life's hurdles. With our premium gear and coaching, we’re here to equip and empower you to push past your limits and thrive in every aspect of your journey. Parabellum Fitness is your partner in strength, resilience, and success—because victory favors the prepared.